1930s attractions.Miami Beach, Miami, Florida : out-door sports capital of America

Travel and tourism were democratized in Miami in the 1930s as a necessary response to the Great Depression. Rather than touting the exclusive nature of Miami’s tourist offerings, local boosters now highlighted the region’s affordability.

This 1933 promotional brochure still promised sunny health and moonlit romance, but at a price all pocketbooks could afford. The brochure promised potential visitors that there was always something interesting to do in Miami Beach, whether one collected "beer labels or polo ponies." It also reminded readers of the enormous savings in fuel and clothing costs they would reap if they spent their winters in the tropical climate of Miami.