Developer Carl Fisher sought to make Miami Beach an exclusive playground for the rich. By 1919, Miami Beach had a polo field, golf course, tennis courts, and piers for boat racing. He also incorporated many of these amenities into the designs of his hotels to ensure that he attracted a well-heeled clientele.

The Nautilus Hotel, built in 1924 by the architectural firm Schultze and Weaver, who designed some of the most significant luxury hotels in America in the 1920s, featured lush tropical landscaping, elegant outdoor cafes, and a polo field for a front yard. Postcards like this one became effective tools for selling the image of exclusivity and exoticism that attracted wealthy vacationers to South Florida in the boom times of the 1920s.