Blue Globe trademark

Blue Globe trademark

Pan Am's first trademark was a blue arrow with a winged PAA crest centered on it. However, before 1928 was out, the airline was using a winged western hemisphere counterbalanced with PAA spelled out in an italic, wind-swept typeface. When the symbol changed again in 1944, the world portion was redrawn to include Africa, Europe and Asia, in addition to North and South Americas. The wind-swept PAA was superimposed on the wing. By 1958, similar symbols were so widely adopted by airlines throughout the world that it was felt that the trademark was losing its purpose as an identifying symbol. For the same reason the light-blue color was adopted. The former dark-blue had become so common in the airline industry as to obscure Pan Am identification. The italic, wind-swept typeface was replaced with a modern, block style.

Edward L. Barnes Associates

1958

Still image

exh00090000290001001

University of Miami Libraries, Special Collections, Pan American World Airways, Inc. Records, ASC0341. Accession 1, Box 213, Folder 18 (XII.A Public Relations and Marketing, Advertising and Design)