Imagine the appeal these lavish, colorful brochures held for residents of northern American cities. The economic prosperity of the post-World War I years saw increasing numbers of visitors flock to Miami. How could people resist a city that boasted "happy, prosperous and contented men and women." Miami was now a modern city where "once the Seminole and alligator held dominion in limitless stretches of open glades, one now finds canals, streets and highways thrusting forth their arms to claim the once impenetrable land."

Miami is described as the "Tropical Zone of Florida," an Eden-like combination of "The Tourist's Delight," "The Motorist's Mecca," and "the Surf-Bathers Joy."

Large, fold-out photographic collages provide illustrations of the newest hotels and attractions, and whatever one's area of interest "Opportunity is Miami's Address."

Rail, steamer, air routes, and highways all led to Miami, "The Wonder City of the Tropics.

Various individuals described Miami as "the most gorgeous example of upper-class civilization on the planet," as possessing "more than 1,000 miles of smooth rock-based, hard surfaced roads," and "to the individual seeking quietude of mind Miami is almost divine."